CONFERENCE RECAPS

Last year during the spring semester, the creative track had night class over at DDB, where we met Matt Eastwood, DDB New York's Executive Creative Director. We had received a brief for the product Brawny, where Mr. Eastwood helped us and critiqued us on our executions. I asked him the very common question "what advice would you give to your younger self?" His answer, summarized in one word, "Passion." He went on to show us “Kenya Bucket List,” a documentary about a four-year-old Maasai boy named Nkaitole (pronounced Guytolie) and his adventure outside his village, checking things off his "bucket list" before his 5th birthday, which is about the age where young children pass away due to unsafe drinking water. No doubt you would not feel the gravity drop in the room. Everyone watched with a heavy heart and as the video ended, we looked for hope and felt inspired by Mr. Eastwood and his WaterIsLife movement. Mr. Eastwood started off his "SO, You...

  Griffin Farley Search for  Beautiful Minds Finalists The Griffin Farley Search for Beautiful Minds  program is a weekend boot-camp open to individuals looking to get their break into the brand strategy field. The planning world works like a mafia in New York city. It's very hard to get a position and it's run by the English immigrants (No lie. More than half of New York CSO are from England).  A carefully chosen group of 45 were selected from around the world to participate this year (Two girls came from Australia for the weekend). After working and presenting a brand strategy for KitchenSurfing (an online marketplace that connects personal chef with guests), My team got selected with two other teams to showcase their work on Google’s stage in front of the whole New York city planning industry. Not only we had the chance to walk on the Google's stage but we only took part in an auction where we got auction off to mentors. I now have the pleasure...