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Showing posts from March, 2019

Women in the World Summit

ARF Salon Series: Why Corporate Social Responsibility is good for brands success.

March 7th at 5pm. New York
As a graduate student wanting to be part of the corporate social responsibility movement, I had set my eyes on this session for weeks in advance. The conference session was part of the Advertising Research Foundation Salon Series. This particular session focused on “Corporate Social Responsibility - What’s it Worth?’ - taking place on March 7th of 2019 at 5 pm in New York City. The session included a small group of attendees and guest speakers from Unilever, Bank of America, and McPherson Strategies. ARF”s own CEO, Scott McDonald, moderated the panel and helped drive an insightful discussion in brands responsibility of improving society. He stated that brands should practice having an active “...dialogue with society.”
Unilever’s Head of Sustainability, Viviana Alvarez, had many many takeaways that are sure to inspire brands and position them as advocating and communicating purpose-driven goals. Furthermore, positioning them as being a positive role model for…

Companies weigh in on what it is worth to invest in CSR

As a graduate student with fascination for social purpose, I was specifically interested in attending the Advertising Research Foundation’s talk on corporate social responsibility last March 7, 2019. The conference is part of the Salon Series and the discussion centered on how sustainability programs are fundamental in any business operation. While the panelists agree that CSR is crucial to the attainment of their business objectives, they also agreed that choosing the right program or programs may be equally interesting and challenging. They all agreed that CSR programs should embody the goals and objectives of the company, as well as their core values.

The conference started with a short but thought-provoking remark from ARF’s president, Mr. Scott McDonald, Ph.D. “Corporate social responsibility is part of a broader trend that companies have been engaging in realizing that they don’t just sell things. ... But they also are about a ... dialogue with the society. Companies have stakeho…

Ad Industry Tackles Society @ The ARF Salon Series