CONFERENCE RECAPS

DATA & CREATIVITY - DISCUSSION PANEL On March 21st, 2017, I could attend to the Data & Creativity Panel hosted by Decoded. The event consisted of a happy hour, a book launch and of course the discussion panel by four amazing women. The event was conducted by Elizabeth Lukas – CEO of decoded North America, who have work for technology brands as Samsung, Sony, Sharp, IBM and others. The guest speakers were three leaders of the marketing and technology industry; KAY HSU the global Creative Lead at Instagram, Joanna Peña Former Global Chief Creative Officer at IBM and Becky Wang founder of Crossbeat a design agency based in NYC. It was my first time at decoded and I’m glad I found this conference because it was amazing to discover about them and their different programs to teach professionals to use data and technology. Those women in the panel are leaders in their industries and each one with a different focus but at the end using data to create. Kay Hsu who ...

Last week, March 21 st , I had the pleasure of attending the Advertising Research Foundation’s (ARF) annual conferences which took place at the New York Hilton Midtown Hotel. The conference showcased industry-winning case studies, original research, and groundbreaking insights to develop and measure great creative work within the industry. Questions such as how do marketers make advertising more effective under today’s conditions where mobile advertising is at a rise, how do we improve research, and what must we do to stay innovative were some of the topics debated.   Innovate or Get Out! Charles Buchwalter  – President & CEO, Symphony Advanced Media Jeffrey Graham  – Global Director, Sales Research, Twitter; Board Member The ARF Steven Rosenblatt  – President, Foursquare; Board Member, The ARF Kristy Vance, Ph.D.  – Global Director, Media Insights, Unilever A seminar on how t...