How to Grow Your Personal Brand to Build Your Influence and Gain Credibility | Mian Li

Video is now one of the most popular ways for marketing, it helps both customer and sales success. Today's conference is to help marketers to create and use video in exceptional ways to truly connect with the audience, earn their trust and motivate them to share stories, engage with the brand and love the brand.



In this conference, Renee Teeley talked about different funnel stages and personas align your personal brand and video work with your business and brand. She said, "develop an influencer strategy to build credibility for your business and build trust with video, especially live video.” As we all know, in order to attract new business and gain new audiences we should build trust and credibility. People like to do business with people they know, like and trust. People also like to follow influencers who show their real personality and unique style.


Secondly, she pointed out “use data to change your strategy and repurpose content and turn video engagement into business results.”A strong personal brand is the best tool to help you grow substantially your trust and credibility. Your personal brand acts as your unique promise of value to other people. As long as you are delivering this value to other people, you will gain more trust. These trust and credibility will lead people to become your brand ambassadors. Later, it will directly affect your business and new growth opportunities.

     “Right now, it's more important than ever to build your personal brand as some businesses are closing entirely. It’s critical to find ways to stand out from the competition,”
Teeley said. Personal branding is building a personal brand professionally instead of becoming a personality or online celebrity. Personal branding is also about finding ways to serve others for that thing you wanted to be known for, that thing you are passionate about. Always focused on how to leverage your skill set to help others by growing up a personal brand you need to reach more people.

Moreover, it’s good to know how to collaborate with industry professionals and use online events to connect with people and target the right audience. You need to constantly and consistently grow and expand your connections so that you can attract new business and build better business relationships.
     
Meanwhile, learn to pick the best platform for your niche. For example, LinkedIn is a good way to connect with businesses and professionals. It doesn’t need to be over complicated, just go to where your audience is already and participate in those online conversations. Don’t just simply comment and reply on the post but also add values to other people’s posts. It is also a good way to attract attention from the influencers in your industry. More importantly, share contents from people you want to collaborate with first, commenting on their posts consistently to get their attention.

Last, becoming a public speaker. It really helps you to communicate with your audience directly and helps your audience to know your style and the value of your brand. People like to cooperate and associate themselves with successful people. Your personal brand should be your tool to demonstrate your personal success to others.

Popular posts from this blog

2020 Adobe MAX Conference | Shadiq Williams

Image
Session: “Smarter Social Storytelling | Gary Vee Interview” | linkedin.com/in/garyvaynerchuk/ Notable Quote: “Stay Agile: be ready to pivot … Be Human: focus on being empathetic … Serve: be of service to others … Play more: experiment; explore; worst thing to do is to not try new things” Gary is already so well known for this expertise in media strategy and his raw, unfiltered delivery, but this particular interview gave me a much stronger understanding of how he thinks and why his mind is so valuable. One of the most noteworthy things that Gary shed light on is how he is able to land on his insights that often feel near psychic. He explained that his main strategy is to study cycles of human habits in order to predict what should be expected in the future. The example that he gave was in response to why he so heavily advocates for collecting baseball cards. Gary’s explanation is that if you look into the generation that collected baseball cards, you will notice that they are now beco...
Read more

AdWeek 2018, 1 Year Later | William Howard

Image
I fully anticipated attending ADWeek 2018 as soon as I moved to New York. I did not expect AD Week 2018 to come to me. I was living on West 70th Street and AD Week 2018 was a short 3 minute walk from my bedroom, so I had the privilege of attending multiple sessions and dropping in and out as I saw fit, able to return home with ease. I attended sessions each day of ADWeek, but attended the majority on opening day. I wanted to get a wide perspective of the industry at that very moment, and was not disappointed. The first session I attended was hosted by Fer Machado, CMO of Burger King. I was sure to live tweet his session, as his focus was on the power of creativity for brands that are not the leader in their category. I left with a refreshed understanding and appreciation of risk, and the necessity of risk with regards to creativity, you cannot be a cautious creative. If your brand wants to stand out, you have to be willing to take creative risks, to get the attention your brand needs, ...
Read more

The Business of Broadway (Center for Communication) | Vanessa Caro

Image
“The sun’ll come out tomorrow!” a famous line sung by one of the most popular Broadway shows, Annie.  A perfect way to describe the virtual conference, The Business of Broadway, held on April 21, 2020.  Hosted by the Center of Communication, a non-profit organization that connects students to creative opportunities, I excitedly grabbed the chance to join through my overworked laptop.  Lead by Willie Reale, the Executive Producer of the 52nd Street Project, he interviewed four reputable panelists: Julia Levy, Executive Director of the Roundabout Theatre Company, Vivek Tiwary, Founder and CEO of Tiwary Entertainment Group, Aaliytha Stevens, COO of SpotCo, and Eva Price, Founder and CEO of Maximum Entertainment. The first topic to take front and center of the virtual stage, was no other than the infamous COVID-19.  When asked to compare the average daily routine in the world of Broadway then and what it is now, award-winning Vivek Tiwary explained that his job has and w...
Read more