How Will AI Change Marketing & Advertising? - Advertising Week 2018 Recap
As a 1st year Bicster, I attended the Advertising Week 2018 with curiosities, excitements and lots of queries. Advertising Week New York is known as a premier conference for marketing, branding, advertising, and technology professionals with 15 years’ history. About 290 seminars and workshops were held Oct 1 through Oct 4 this year, providing the audience cutting-edge industry information and a wide range of observations. This 4-day event opened a window for me to learn about and predict the marketing trends. It was impossible to attend 290 seminars because 4-10 seminars might be held at the same time slot so as a suggestion, you’d better customize your schedule in advance to make sure you can hear what you most need. As another option, you can watch live stream or replay video on the AWNY app or website as well. For me, I have a big concern about the development of AI (Artificial intelligence) and marketing technology so I picked several seminars in this field. ...