CONFERENCE RECAPS

As a 1st year Bicster, I attended the Advertising Week 2018 with curiosities, excitements and lots of queries. Advertising Week New York is known as a premier conference for marketing, branding, advertising, and technology professionals with 15 years’ history. About 290 seminars and workshops were held Oct 1 through Oct 4 this year, providing the audience cutting-edge industry information and a wide range of observations. This 4-day event opened a window for me to learn about and predict the marketing trends. It was impossible to attend 290 seminars because 4-10 seminars might be held at the same time slot so as a suggestion, you’d better customize your schedule in advance to make sure you can hear what you most need. As another option, you can watch live stream or replay video on the AWNY app or website as well. For me, I have a big concern about the development of AI (Artificial intelligence) and marketing technology so I picked several seminars in this field.   ...

Last Wednesday morning, I got the opportunity to attend The Advertising Research Foundation event Re!Think 2016 (part of the benefits of being a BIC student). I can say the experience was beyond interesting. People from different backgrounds in the industry gather together with analytics experts to present original insights and success stories.  The conversation started introducing the top 15 “winning paper” presentations (15 different topics from mobile and social measurement to neuroscience and video games). What I like about the event from the very beginning is how dynamic and unconventional it is. Each guest speaker had only 5 minutes to deliver their research which kept the audience all the time interested and wanting for more. “Complexity reigns. Clearly there has never been a more important time in the history of advertising to make sense of it all” -   Gayle Fuguit CEO & President The ARF. One of the most interesting take aways, comes from Steve...