CONFERENCE RECAPS

As a 1st year Bicster, I attended the Advertising Week 2018 with curiosities, excitements and lots of queries. Advertising Week New York is known as a premier conference for marketing, branding, advertising, and technology professionals with 15 years’ history. About 290 seminars and workshops were held Oct 1 through Oct 4 this year, providing the audience cutting-edge industry information and a wide range of observations. This 4-day event opened a window for me to learn about and predict the marketing trends. It was impossible to attend 290 seminars because 4-10 seminars might be held at the same time slot so as a suggestion, you’d better customize your schedule in advance to make sure you can hear what you most need. As another option, you can watch live stream or replay video on the AWNY app or website as well. For me, I have a big concern about the development of AI (Artificial intelligence) and marketing technology so I picked several seminars in this field.   ...

Each year #AWNewYork has a ton of tracks. And multiple sessions per track - times 5 days. Plus award shows and networking. If you’re worried it’ll be too overwhelming, this post might help. In it I’ll share some tips on how to get there, how to choose what to see and do, and how to make the most of the experience. Take the train Advertising Week often coincides with some UN summit or other. Which means a cab or car sharing service is NOT the way to go. Act like a real New Yorker and jump on the subway – or risk getting stuck in epic traffic.   Wear comfy shoes & layers There’s no way around it – you’ll have to walk all over hell’s half acre. And stand in lines. So put on your cutest kicks. And don’t forget to bring a sweater or scarf for when they crank up the A/C.                 Charge up Prepare yourself to be overstimulated because brilliance will be coming at you from all sides. You need to be fuele...

In May 2014, I had the opportunity to attend the Creative Week conference. Maybe it was because it happened to be my first experience at a conference of this sort, but the atmosphere of the event and general energy of the crowd seemed like just the place to be as when starting a career in advertising. It’s a great networking opportunity and an easy and enjoyable place to learn something new and keep up with the latest innovations in the advertising world. So — highly recommended! I got a ticket for one day, which was relatively affordable. There were several panels on the day I attended, including RED talking about their fight against AIDS (the .hiv campaign & their collaboration with Bono ), Kat Gordon, the Founder of the 3% Conference , spreading the word about the problem of gender inequality in the creative world, and many more. There was one in particular that I found the most interesting — and unforgettable. Intel presented their new rebranding launch, i...