Mapping the consumer Journey

“Mobile is more important than ever because it allows us to deliver at the ‘zero moment of truth.’ For our recipe sites, we see a spike in usage when the consumer is in the grocery store. You can’t get closer than that to the consumer.” B. BONIN BOUGH VP, GLOBAL MEDIA AND CONSUMER ENGAGEMENT MONDELEZ Mobile market experts discuss what it takes to successfully map the mobile customer journey. They identified the moments that result in breakthroughs that could be leveraged by brands and agencies. They also share the measurement solutions that could be used to gauge overall effectiveness. • Ultimately, they spoke on Why physical and digital touch points along the customer journey are vital to mobile advertisers • The five questions advertisers can now answer, thanks to mobile • Recent case studies demonstrating the benefits of a fully formed mobile strategy Consumer behavior has changed and the fundamental basis of competition has changed. Mobile can be used to market to and through the consumer. We need to start talking through the view of the consumer. Therefore, the experts advised monitoring the audience and their mobile touch points to better understand how and when they want to communicate with the brand. Five Ways to Unlock The Journey include: 1. Get to know your customers 2. Map the customer journey for each brand and customer persona 3. Identify the moments that matter, even the micro-moments 4. Integrate mobile at every digital and physical touch point–don’t underestimate mobile’s impact 5. It’s all about mastering data and 5 using mobile to unlock the journey As a complimentary piece of information, “Untangle the Complex Customer Journey: How Top Retailers Leverage the Power of an Audience-First Strategy”, speaks to today’s competitive retail environment. One in which data can be used to provide insight into the consumer journey. This is ultimately used to to give brands the insight they need in order to succeed

Popular posts from this blog

2020 Adobe MAX Conference | Shadiq Williams

Image
Session: “Smarter Social Storytelling | Gary Vee Interview” | linkedin.com/in/garyvaynerchuk/ Notable Quote: “Stay Agile: be ready to pivot … Be Human: focus on being empathetic … Serve: be of service to others … Play more: experiment; explore; worst thing to do is to not try new things” Gary is already so well known for this expertise in media strategy and his raw, unfiltered delivery, but this particular interview gave me a much stronger understanding of how he thinks and why his mind is so valuable. One of the most noteworthy things that Gary shed light on is how he is able to land on his insights that often feel near psychic. He explained that his main strategy is to study cycles of human habits in order to predict what should be expected in the future. The example that he gave was in response to why he so heavily advocates for collecting baseball cards. Gary’s explanation is that if you look into the generation that collected baseball cards, you will notice that they are now beco
Read more

Brand Film Awards and Workshop 2020 | Starley J Sandez

Image
 The year 2020 has definitely been a game changer for our society and as a result of these changes, the 2020 Brand Film Awards and Workshop were broadcasted through a webinar event. The awards were transmitted live on May 7, 2020, by Campaign US and PRWeek US. The event highlighted the best brand films and showed three significant workshops with distinctive professionals from the production, communication, advertising and marketing industry.   Building Brand Love into Organic Creativity was the first workshop presented. The workshop was hosted by James Gregson, Head of Lego Social Studio and moderated by Lindsay Stain U.S. Editor for Campaign US. James spoke about how Lego has transitioned from the physical product and store to a more digital world that aligns with the changes that we are experiencing nowadays. He explained that Lego wanted to support their consumers who were facing the stress of lockdown by providing them with content that will inspire them to create at home. They cre
Read more

AdWeek 2018, 1 Year Later | William Howard

Image
I fully anticipated attending ADWeek 2018 as soon as I moved to New York. I did not expect AD Week 2018 to come to me. I was living on West 70th Street and AD Week 2018 was a short 3 minute walk from my bedroom, so I had the privilege of attending multiple sessions and dropping in and out as I saw fit, able to return home with ease. I attended sessions each day of ADWeek, but attended the majority on opening day. I wanted to get a wide perspective of the industry at that very moment, and was not disappointed. The first session I attended was hosted by Fer Machado, CMO of Burger King. I was sure to live tweet his session, as his focus was on the power of creativity for brands that are not the leader in their category. I left with a refreshed understanding and appreciation of risk, and the necessity of risk with regards to creativity, you cannot be a cautious creative. If your brand wants to stand out, you have to be willing to take creative risks, to get the attention your brand needs,
Read more