REMIX Summit NYC
On March 22nd, I attended the REMIX Summit NYC. The summit was a two-day conference that focused on technology, culture and entrepreneurship. It featured speakers from brands, businesses and non-profits to showcase trends and innovations in the industry.
Co-Founder of REMIX Summit Peter Tullin set the stage for what was expected for the next two days. I had the opportunity to learn what it means to be a creative entrepreneur and seek out opportunities, innovative strategies and revenue among the target audience. Every speaker found a way to mix these three themes together and show how others can follow these steps into having a successful brand.
Digital Content + Storytelling: Can You Hear Me Now?
CEO of Mindshare Adam Gerhart started his presentation by asking the audience, "How do we think of voice in the age of assistance?" It's no surprise that AI is finding rapid growth in technology with the emergence of Alexa and Siri. This new wave of technology is making an impact in the way consumers purchase items. As a result, there are many challenges brands could face in the e-commerce voice world.
Brands must take into consideration a few things to become successful in AI. The most important thing to consider is making sure they are the last purchase a consumer makes, so it's the first choice AI will present.
"Consumers need to know your brand and be the leader of your category," said Gerhart.
In order to be the first, brands should consider developing a language that's unique and familiar to the target audience. The more knowledge AI knows about your brand, the better it will be for consumers to ask for a product and get the exact one. Aside from that, Gerhart explained brands should think beyond physical packaging and start to develop an audio signature for AI that sets them apart from their competitors. It's an opportunity to have consumers hear something distinctly that connects with their favorite brands.
Technology will continue to become more complicated yet easier for consumers, so brands should be aware of the barriers and work on being leaders of their category through these new innovations.
Future of Work: Managing Internal Innovation +Intrapreneurship
Chief Innovation Officer of Dow Jones Edward Roussel discussed how companies can thrive in a digital world rather than just survive in it. He made it clear: "Sometimes technology disrupts you and sometimes technology helps you." Companies should feel optimistic on technology shaping how consumers interact with a brand.
So Roussel begged the question in his presentation, how do companies create the culture of entrepreneurship in this digital age?
Companies should look into three things: Embracing new technology, motivating employees to see themselves as entrepreneurs and help launch new businesses.
When it comes to embracing technology, it should be more about how will it cater to the audience rather than jumping onto the latest trend. It's important to get in the mindset of the consumer. What are they purchasing? What technology are they using? How are they interacting with these products?
Roussel stated that understanding technology can help understand the future companies can lead to.
Firesite Chat: Entrepreneurship and A Culture of Innovation at GE
Global Director of Media and Innovation Sam Olstein interviewed Chief Marketing Officer & Vice President of Learning + Culture at GE Lina Boff on breakthrough ideas to help companies and innovators think in new ways.
Boff made it clear that brands need to think of ways to connect their target audience and it starts by putting them in the center of any idea. "Consumers are constantly looking for a frictionless experience," she stated.
One example they showcase was GE's Drone Week. It was a chance for them to use technology to convey a story and make an impact. They weren't shy by saying GE has a history of being first at changing the lens and platforms of storytelling.
Brands need to look into stepping into the world of experimentation and seeing how beneficial it is to telling a story. Experimentation has the opportunity to showcase culture, enhance learning and ignite conversation.
"Culture is brand and brand is culture. Learning remains incorporated in both of them," she said.
The summit helped me step outside of my PR bubble and learn how brands can incorporate these trends of culture, technology and entrepreneurship in order to be leaders in their categories, while inspiring a new generation of start ups.
Co-Founder of REMIX Summit Peter Tullin set the stage for what was expected for the next two days. I had the opportunity to learn what it means to be a creative entrepreneur and seek out opportunities, innovative strategies and revenue among the target audience. Every speaker found a way to mix these three themes together and show how others can follow these steps into having a successful brand.
Digital Content + Storytelling: Can You Hear Me Now?
CEO of Mindshare Adam Gerhart started his presentation by asking the audience, "How do we think of voice in the age of assistance?" It's no surprise that AI is finding rapid growth in technology with the emergence of Alexa and Siri. This new wave of technology is making an impact in the way consumers purchase items. As a result, there are many challenges brands could face in the e-commerce voice world.
Brands must take into consideration a few things to become successful in AI. The most important thing to consider is making sure they are the last purchase a consumer makes, so it's the first choice AI will present.
"Consumers need to know your brand and be the leader of your category," said Gerhart.
In order to be the first, brands should consider developing a language that's unique and familiar to the target audience. The more knowledge AI knows about your brand, the better it will be for consumers to ask for a product and get the exact one. Aside from that, Gerhart explained brands should think beyond physical packaging and start to develop an audio signature for AI that sets them apart from their competitors. It's an opportunity to have consumers hear something distinctly that connects with their favorite brands.
Technology will continue to become more complicated yet easier for consumers, so brands should be aware of the barriers and work on being leaders of their category through these new innovations.
Future of Work: Managing Internal Innovation +Intrapreneurship
Chief Innovation Officer of Dow Jones Edward Roussel discussed how companies can thrive in a digital world rather than just survive in it. He made it clear: "Sometimes technology disrupts you and sometimes technology helps you." Companies should feel optimistic on technology shaping how consumers interact with a brand.
So Roussel begged the question in his presentation, how do companies create the culture of entrepreneurship in this digital age?
Companies should look into three things: Embracing new technology, motivating employees to see themselves as entrepreneurs and help launch new businesses.
When it comes to embracing technology, it should be more about how will it cater to the audience rather than jumping onto the latest trend. It's important to get in the mindset of the consumer. What are they purchasing? What technology are they using? How are they interacting with these products?
Roussel stated that understanding technology can help understand the future companies can lead to.
Firesite Chat: Entrepreneurship and A Culture of Innovation at GE
Global Director of Media and Innovation Sam Olstein interviewed Chief Marketing Officer & Vice President of Learning + Culture at GE Lina Boff on breakthrough ideas to help companies and innovators think in new ways.
Boff made it clear that brands need to think of ways to connect their target audience and it starts by putting them in the center of any idea. "Consumers are constantly looking for a frictionless experience," she stated.
One example they showcase was GE's Drone Week. It was a chance for them to use technology to convey a story and make an impact. They weren't shy by saying GE has a history of being first at changing the lens and platforms of storytelling.
Brands need to look into stepping into the world of experimentation and seeing how beneficial it is to telling a story. Experimentation has the opportunity to showcase culture, enhance learning and ignite conversation.
"Culture is brand and brand is culture. Learning remains incorporated in both of them," she said.
The summit helped me step outside of my PR bubble and learn how brands can incorporate these trends of culture, technology and entrepreneurship in order to be leaders in their categories, while inspiring a new generation of start ups.
