#SMT2018 Sports/Media/Tech Presented by NYC Media Lab, Yahoo and Verizon



Since I love sports it was only right to attend the NYC media lab sports/media/tech conference. This event was held in a dope space provided by Yahoo. It was spacious and comfortable which was nice. Free breakfast in the morning is always a plus. To begin a 3 team panel discussed various areas of content around the realm of sports. Anything ranging from bite-size content, digital content, how users consume content, AR during sports games, partnerships with Verizon and the NBA. They explained many areas a user can receive content, especially sports fans. Deepen Parikh, a partner at courtside VC bought up a great point in regards to targeting the local fan in the area. He explained “The local fan is the most powerful fan in sports” They are the consumers who will buy the premium package and really enjoy exclusive content relating to teams.




The next panel highlighted consumer experiences in sports arenas and bridging the gap between live sports and gaming. Frank Nakano, Managing Director sports, and entertainment marketing stated “It’s all about enhancing a fan's experience from beginning to end” He explained the moment the fan hits the parking lot to when the fan is waiting at the concession stand. They have to be there and keep the consumer engaged. Jayne Bussman-Wise spoke about how powerful Esports is.




This panel explains how to make gaming and fantasy sports integrated into everyday life. They also explained the challenges brands are facing to engage consumers. New segments and opportunities within esports. How products can be sold and displayed on these platforms. Verizon and Yahoo have a partnership in order to bring some ideas to life. They test new experiences with fans around fantasy sports, live tv, and gaming. Major influencers include e-gamers that audiences enjoy followers. 



The last panel highlighted technologies for capturing or distributing sports media content. 
Overall this event was very insightful and I truly enjoyed it. I also made sure to show some support for the event on Twitter: 


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