Skip to main content

Adweek 2014

I think Adweek is the most comprehensive conference in Advertising&Marketing. It is almost a booth camp for advertising. Your thinking and understanding about Advertising changes after each talk. I have attended more than 10 talks but I will write about the one that really impressed me that I can't still forget about it.

Subject: Why Winning on Mobile is about Behavior, Not Technology

The topic of the talk was about how mobile has changed the way we behave as people and as human, how it has changed our behavior through out life and as a result marketers needs to take those new behaviors into consideration while they are doing there marketing choices. 

The conference was build on personas and talking on some examples of how mobile changed their behaviors. the speaker was saying how mobile phones really became a part of their lives more than just a product, it even changed how we consume our time, solve problems and our behaviors. 

He also talked about the purchase journey. How digital and traditional media is very critical in the purchase tunnel. But he says digital transformed in years and people were going online before whereas we live online now. 

He used Sephora as an example. Sephora were very concerned about mobile usage because the customers were searching on their phones trying to find a cheaper version of the product but then they realized women were using their phones to read the reviews of the products and see their purchase history to buy the same lipstick or eyeshadow. So Sephora adjusted their mobile app according to this insight.

I was really interested in this topic because i really think everyones behavior changed because of mobile and we do live different then we were. I think understanding that change is really important for new startups, even the big companies. Also in the conference the main speaker and the guest speakers mentioned how videos will be the biggest things in the following years because of mobile consumption. It was really clear that marketers are trying to make mobile more than just a tool which is exciting to see. 


Popular posts from this blog

The ROI of WOM: A first look at “WOMMA’s Return on WOM” Brand Data Study | Ruth Ogbeab

As a winner of the Social Media Week annual Scholarship Program, today I had the opportunity to attend Social Media Week, which runs from February 23rd to 27th 2015 at Highline Stages. My first session was "The ROI f WOM: A first look at "WOMMA's Return on WOM" Brand Data study.                           

What is the true value of word-of-mouth (WOM), online and off, relative to other marketing and media? In 2014, the Word of Mouth Marketing Association (WOMMA) gathered some of the world's leading brands and researchers and launched "Return on Word of Moth," a landmark study to finally answer these questions:How much of a brand's sales are driven by WOM? Does WOM amplify marketing and, if so, by how much?How do the impacts of online and offline WOM compare?What are the best practices for including WOM in the marketing mix models?How do WOM and paid impression compare in their power to drive sales?
Participating Brand and Research Partners:
Beth Rock…

Generating Big Ideas: The George Lois Way

On May 11, 2017, The One Club for Creativity hosted the Creative Week, one of the industry's leading conferences attracting designers, producers, creatives and marketing executives from all over the world.

George Lois, who many call the “original MadMan”, was the 2017 Creative Summit Main Speaker.  Lois, a pioneer of advertising’s Creative Revolution in the 1960s, is most known for being an art director of a number of controversial Esquire covers that sparked conversation on topics ranging from pop art to college students dodging the Vietnam War draft.  Some of the covers include Muhammed Ali as San Sebastian and Andy Warhol drowning in the Campbell’s soup can that he is most famous for.  Many of the covers were on display along the hotel’s hallways to promote Lois’ new archives that he so generously donated to The City College of New York.  It was through the George Lois “Big Ideas” Archive that I was able to attend this conference.
During his hour long keynote, George Lois recalle…

How to 'do' Advertising Week | Rebecca Rivera

Each year #AWNewYork has a ton of tracks. And multiple sessions per track - times 5 days. Plus award shows and networking. If you’re worried it’ll be too overwhelming, this post might help. In it I’ll share some tips on how to get there, how to choose what to see and do, and how to make the most of the experience.
Take the train Advertising Week often coincides with some UN summit or other. Which means a cab or car sharing service is NOT the way to go. Act like a real New Yorker and jump on the subway – or risk getting stuck in epic traffic.  
Wear comfy shoes & layers There’s no way around it – you’ll have to walk all over hell’s half acre. And stand in lines. So put on your cutest kicks. And don’t forget to bring a sweater or scarf for when they crank up the A/C.
Charge up Prepare yourself to be overstimulated because brilliance will be coming at you from all sides. You need to be fueled up to take it all in. The food is sparse and iffy. So bring your refillable water bottle and a few…