STORYTELLING AND THE HUMAN INTERACTION ----- SMW 2015 - Reimagining Human Connectivity



Social Media Week 2015 - REIMAGINING HUMAN CONNECTIVITY
The session was a great implementation of the following:
1- Funny approach which is a great ice-breaker and put the audience in the perfect mood to absorb the topic.
2- Personal storytelling, very detailed, emotional, pets, laughters and drama. 
3- Interacting with the audience, everyone had to connect personally with the story.
4- Questions and feedback, the speakers did acknoweldge the great feelings which is a lesson to brands to share consumer's feelings and experiences. 
5- Wrapping up, fingering out what people didn't real did, they liked how the story with told and they really connected with it, they also loved how the speaker (Brands) created this atmosphere of interaction between the audiences  and encouraged them to engage and communicate with each other.

As the future of the storytelling is changing, the human aspect of it is appearing more and now people want to connect emotionally with their own brands more than anytime in the history.  Brands who are sharing people their passion, feelings and experience and leading the market. Also brands who are building their businesses on CSRs are the leaders of the future. 
Interactive experience and getting people to engage with each other is great step on the way of activating and community and creating a sustainable relationship between this community and the brand. 
About the topic
Iris Worldwide’s Creative Director, Lisa Bright, discussed the idea of storytelling and using social media to amplify those stories. Along with comedian Robin Gelfenbien, and The Moth Story Slam teacher David Crabb, they shared with the audience a roller coaster of a story that had us all connected more than when we entered the room.
To bring this session to the business level, we can apply stories to brands:
  • Create empathy
  • One should identify with the brand and what it stands for, and don’t fear vulnerability.
  • Establish trust and loyalty
  • Be interested in your journey, rather than trying to be interesting to others. Your passion will shine through
  • To appeal to humans, you need to be human yourself. Share your story, don’t tell it

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