New Era of Modern Communicators: Cision World Tour 2017

The Industry is Evolving


The Cision World Tour 2017 stopped in NYC this week at the Whitby hotel to talk to PR practitioners about the current trends of Communications in this digital era, and how we, ask PR pros, can do our part to keep up with the ever-changing media landscape.

As we move forward, we can see DATA becoming a substantial part of the conversation when discussing media. The cold hard facts and the numbers to support claims is what PR"ist" must have and understanding of, in order to plan, and measure effectively.

In PR, it is no longer enough to use the generic model, when you had one-one access to members of the press to share a message. Currently, we are basically required to depend on insights that are data-driven to support our campaigns, the data and the research are the building blocks to an effective campaign.

This fact, in my opinion, is very interesting because as I grew closer to the PR field, developing my skills, I somewhat watched the changes happen before my eyes. It is up to us to take this shift in communications and use it to out advantage.

Also discussed was another particularly favorite subject of mine: STORYTELLING.
Crafting an effective communications plan weighs heavily on knowing the story you want to tell.
The moderator shared ways to tell your story, ensure it is compelling and will generate coverage.

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