The 2017 Cision World Tour


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The Shift in African Storytelling

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As part of the Social Media Week 2015, the NYU Kimmel Center hosted a panel discussion on the topic “The Seismic Shift in African Storytelling in 140 Characters or less”. An opportunity to discuss issues, benefits and challenges pertaining to the explosion of social media on the African continent.   In a friendly atmosphere, a panel of five African social media activists was invited to discuss the matter with a dozen of media and communications professionals with a solid knowledge of communication issues on the continent. It is for this reason that I was invited. Significant disparities in the sub-Saharan region In less than a decade, Africa -especially the sub-Saharan region- has gone from being largely unconnected to the internet to having millions of people using it. The entire panel agreed on the conclusion that this key change has created two kinds of Sub-Saharan Africans in terms of media and communications: the haves and the have-nots . Until...
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Advertising Week XII: The Power of Sports Content

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Brian Mortensen Conference Summary - Advertising Week XII, 2015 The first session I attended at New York’s Advertising Week XII was titled “The Power of Sports: The How and Why of Fan Passion” , hosted by Octagon. First up on stage was John Shaw, Octagon’s President of Marketing, Americas, and Ryan Eckel, Dick’s Sporting Goods VP of Brand Marketing. After showing a video extolling the impressions and publicity gained by Dick’s new non-profit campaign, Sports Matter , Shaw and Eckel opened a discussion on the power of sports at the community and individual level. Eckel explained how schools across the country continue to lose funding for sports programs, giving Sports Matter the opportunity to step in and offer ancillary financial support or donations of sports equipment for all different types of teams. The program raised approximately $4 million dollars for 184 youth teams in 2014. For 2015-16, Dick’s has partnered with donorschoose.org , which Eckel believes will aid in sp...
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The ANA’s “How Purpose Sparks Innovation, Differentiation, and Preference” Conference | Yasin Usta

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 As a person who came from a journalistic background, purpose-driven marketing was one of the few fields where I felt at home. Having worked as a reporter and editor, I talked to executives who loved explaining how their brands go beyond making a profit by taking a stand on important social and environmental issues. I found the concept of brand purpose especially relatable, as I personally believe that it is vital to keep one’s overarching purpose in mind to make it the predominant driving force of decision making. I knew that purpose and financial growth were intertwined, but touching people’s lives has always been one of my personal goals. The Association of National Advertisers’ (ANA) virtual “How Purpose Sparks Innovation, Differentiation, and Preference” conference on June 18, 2020, was a great opportunity for me to see how brands question their values and priorities to uncover their core purposes and activate them.  1-Not Every Brand Should Be a Part of Every Conversatio...
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