You Still Care About Influencers? | Natia Maisuradze
On October 23, I had the opportunity to listen to five top CEO's what they think about the future of influencer marketing.
A lot of topics were covered, from how ROI changes from market to market. When thinking about reaching to younger audience it's important to think about the platform that they are using, we know that at NBA TV still works, highlights are most important. One of them mentioned that 64 percent of millennials are on Instagram, Its about thinking about the ecosystem, where and how your target is using its platforms.
One of the main topic discussed was that influencer factor, almost all agreed that influencers play a vital role for brands. "You have to be careful when choosing the influencer cause it's your brand against another person that’s not on your payroll. So you got to be really, really careful about that".
Global brands absolutely need these influences. Brands should consider themselves as publishers. So you need content and distribution. Influencers, whether they are micro, macro, celebrities, They provide you with content and distribution.
Influencers are particularly useful for global brands entering new markets.
Through the session they have discussed how to be distinguished into social media, as they have told us its important to be provocative, vibrant and consistent. You have to tell a story, understand the core of your DNA and brand positioning.
The conference was really interesting they discussed how influencer marketing works nowadays and the story telling is quite important for brands.
