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Showing posts from October, 2016

Advertising wants to make a change in the world- Multicultural Creative Career

Last week, on October 30th, I had the pleasure to attend the conference, “Here Are All The Black People”, an annual multicultural creative career fair. The one-day event took place at the Times Center, and it gathered around 200 people, including students and professionals from the industry. The whole event, sponsored by “The One Club”, offered different activities and conferences, to meet and learn from top professionals of the advertising industry. This was a huge opportunity to learn, share ideas with people with similar interests, network with creative professionals from the best advertising agencies in the world, and even to show them my work and portfolio. The event started early in the morning around 8:00 am. As soon as we got there we could enjoy an amazing breakfast in the lobby and we could start networking. During the first session of the conference we could meet Franchesca Ramsey, an American comedian, activist, television and YouTube actress, who has app

When Advertising Matters-What advertising brings

Here Are All The Black People (HAATBP) A multicultural creative career fair September 30 th , 2016 When Advertising Matters-What advertising brings Moderator: Melanie Eversley, Reporter, Breaking News, Civil Rights, USA TODAY New York Bureau Speakers: Jimmy Smith , Founder and CCO, Amusement Park Entertainment Susie Nam , Chief Operating Officer, Droga5 Karina Wilsher , CEO & Partner, Anomaly Pippa Seichrist , Cofounder, Director of Innovation & Development, Miami Ad School Mike Lescarbeau , Chief Executive Officer, Carmichael Lynch Last week I was glad to attend ing the creative career fair from The One Club’s Here Are All The Black People (HAATBP) . This is a one-day event provides students, recent graduates and creative professionals who are interested in exploring careers in advertising and design the opportunity to showcase their talent to top agencies in the industry. In a media and communication driven industry, what responsibiliti
HEINEKEN: Looking back to go forward By Enmanuel Vargas On Wednesday September 28 th , at the Bing Stage during the 2016 Advertising Week took place the conference “Looking back to go Forward” by Ralph Rijks, the Heineken USA Senior Vice president of Marketing. Rijks is an expert and have occupied supervision and management positions across different roles as regional and local coordination of marketing in retail stores, brand activation and others scenarios which have brought him the knowledge and the expertise needed to apply it in national’s markets as he is doing now in the VP level of Heineken US. He has been working as Brand Manager and as a Regional Marketing Manager for the Heineken brand and also for others beverage and food brands as PepsiCo and Jacobs Douwe Egberts. Usually, we see brands positioned in such as great place in the consumer’s mind at worldwide level but we don’t imagine how many years and how big has been the marketing effort to accomplish it. T

THRIVE with Arianna Huffington at #AWNewYork

THRIVE Town Hall Speakers: Arianna Huffington , Co-founder of The Huffington Post and CEO of Thrive Global Mark Cuban , Entrepreneur and Investor on Shark Tank Ellyn Shook, Chief Leadership & Human Resources Officer at Accenture Carolyn Everson , VP of Global Marketing Solutions at Facebook Lori Lee, Senior Executive Vice President and Global Marketing Officer at AT&T Joanna Coles , Chief Content Officer at Hearst Bethenny Frankel , CEO & Founder of SKINNYGIRL Reflecting on Advertising Week NYC 2016, I’m so happy that my first experience participating in this four-day event was one of the best years yet. As a volunteer, I was fortunate to receive access to all the daytime events and hear musings from the sharpest minds in marketing, tech, media and the arts. Among the most popular panelists were leaders such as DDB North America’s CEO Wendy Clark, actor Jesse Williams, NFL CMO Dawn Hudson and marketing virtuoso Seth Godin. The panel that rea
HAATBP: When Advertising Matters By Naushika Perera On September 30th 2016, I had the great pleasure of attending the One Club’s, Here Are All The Black People (HAATBP), annual multicultural career fair. During this one-day event, more than 200 participants and i had unprecedented opportunities to showcase our talent, network, learn, interact with and gain invaluable knowledge from top creative professionals in the industry. One of my favorite sessions was the panel discussion: When Advertising matters, by five industry professionals; Susie Nam: Droga5, Karina Wilsher: Anomaly, Jimmy Smith: Amusement Park Entertainment, Pippa Seichrist: Miami Ad School, and Mike Lescarbeau: Carmichael Lynch. The topic for this discussion stemmed due to the current political situation that the country is facing. As an election year, we have witnessed the divide of our great nation by an increase of discriminatory behaviors that only serve to set America back again. As professionals in a