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Showing posts from January, 2018

Content Marketing: Strategy & Execution Panel

“Content is king” said by Bill Gates around 20 years ago. We have seen many traditional marketing and branding methods are not working anymore. However, the content marketing is not in the list. In fact, it becomes more and more important. This Panel talk event was specifically designed for startup or small size companies. The host invited 4 successful startup founders to share their content marketing experience with us.  When I am in BIC program and working for startup company, I am always thinking about “what is the most sustainable branding and marketing strategy?” since small companies don’t have sufficient marketing resources and budget to join the marketing / advertising competition. Content marketing might be one of the answers. Three main takeaways from the panel talk: 1. Consumer Journey Based on the consumer journey theory that professor Brian & Zontee introduced in the class, we know modern consumers take more time on the consideration phase