Jay-Z Introduces Tidal

Tidal, the newest venture for Jay-Z in order to empower artists and limit the power of channels such as Youtube and Spotify.

How much power, ownership, and control does an artist have?

In this digital world of infinite information it is difficult to maintain control over your produced work. Recording artists depend on their music to maintain a financially stable life. Advertising, sponsoring, and promotions sometimes makes it difficult for an artist to remain the boss of their work.  Channels such as Youtube empowers recording artists, yes, but is it damaging in the long run? This is what rapper, entrepreneur, and entertainer Jay-Z is trying to challenge. His idea that music isn't free.

Music is the bread and butter for artists so is it fair that we download their work for free?
A student posed a question for Jay-Z where the idea that music should be free was brought up.
His reply was, "did you ever buy water before?"

It is somewhat controversial that certain artists who already make enough money has the audacity to ask the listeners to pay for it. As it is, art should be free. This is the other side of the coin. Rappers/pop-stars and frequently seen in their Ferrari's, spending huge sums of cash for music videos and parties. This lifestyle challenges the idea that they are suffering because people are downloading their music instead of buying. If this "free" factor is hurting recording artists in a big way then countless artists would protest that instead of downloading their music people should purchase it.

Jay-Z's Tidal is a very risky purchase even-though a-listers such as Rihanna, Beyonce, and Nicki Minaj have climbed aboard in support for this idea that on should pay for music. It has gone as far as these artists requesting Spotify to remove all music belonging to the Tidal artist.

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