CONFERENCE RECAPS

After checking into the building and receiving a badge at the first of the Salon Series at the ARF, guests were allowed to mingle via a cocktail reception which quickly put people at ease. After about a half hour of this, the doors opened revealing a large room with our guests at the ready. The lineup included industry professionals: Edward Wong (SVP Research & Insights Buzzfeed), Essence Gant (Sr. Beauty Editor Buzzfeed), Oliver Yonchev (Managing Director, Social Chain), Christie Childers (Influence Relationships Manager, Social Chain), and Alexandra “Lex” Dieck (Influencer, Lexicon of Style).   The panel was moderated by ARF’s own president and CEO, Scott McDonald, who asked challenging questions focused on the industry’s credibility and advantages. Edwin Wong pointed out early on in his explanation of what influencer marketing is today, that it is not a one-way street from content creator to consumer. He explains out how the landscape has “shifted from just...

As a 1st year Bicster, I attended the Advertising Week 2018 with curiosities, excitements and lots of queries. Advertising Week New York is known as a premier conference for marketing, branding, advertising, and technology professionals with 15 years’ history. About 290 seminars and workshops were held Oct 1 through Oct 4 this year, providing the audience cutting-edge industry information and a wide range of observations. This 4-day event opened a window for me to learn about and predict the marketing trends. It was impossible to attend 290 seminars because 4-10 seminars might be held at the same time slot so as a suggestion, you’d better customize your schedule in advance to make sure you can hear what you most need. As another option, you can watch live stream or replay video on the AWNY app or website as well. For me, I have a big concern about the development of AI (Artificial intelligence) and marketing technology so I picked several seminars in this field.   ...

Each year #AWNewYork has a ton of tracks. And multiple sessions per track - times 5 days. Plus award shows and networking. If you’re worried it’ll be too overwhelming, this post might help. In it I’ll share some tips on how to get there, how to choose what to see and do, and how to make the most of the experience. Take the train Advertising Week often coincides with some UN summit or other. Which means a cab or car sharing service is NOT the way to go. Act like a real New Yorker and jump on the subway – or risk getting stuck in epic traffic.   Wear comfy shoes & layers There’s no way around it – you’ll have to walk all over hell’s half acre. And stand in lines. So put on your cutest kicks. And don’t forget to bring a sweater or scarf for when they crank up the A/C.                 Charge up Prepare yourself to be overstimulated because brilliance will be coming at you from all sides. You need to be fuele...