CONFERENCE RECAPS

Session: “Smarter Social Storytelling | Gary Vee Interview” | linkedin.com/in/garyvaynerchuk/ Notable Quote: “Stay Agile: be ready to pivot … Be Human: focus on being empathetic … Serve: be of service to others … Play more: experiment; explore; worst thing to do is to not try new things” Gary is already so well known for this expertise in media strategy and his raw, unfiltered delivery, but this particular interview gave me a much stronger understanding of how he thinks and why his mind is so valuable. One of the most noteworthy things that Gary shed light on is how he is able to land on his insights that often feel near psychic. He explained that his main strategy is to study cycles of human habits in order to predict what should be expected in the future. The example that he gave was in response to why he so heavily advocates for collecting baseball cards. Gary’s explanation is that if you look into the generation that collected baseball cards, you will notice that they are now beco...

The Brand Film Awards and workshop took place virtually on May 7th, 2020 hosted by Campaign US an PR Week. The program was divided into 3 Brand Film workshops followed by the Brand Film award ceremony.  The first session was Building Brand Love into Organic Creativity led by Lindsay Stein, U.S. Editor, Campaign US in conversation with James Gregson Director, Head of Social Studio from The LEGO Group. The discussion was focused on The LEGO Group's evolution over the years- the role that LEGO's Creative Agency and social media content has played in LEGO's story and how it will continue to shape its future.     How Lego has been handling COVID 19 situation so far? James stated that for Lego as a brand, they are uniquely positioned to be able to support consumers in this difficult time. When there are tons of industries who are suffering heavily, the toy industry is particularly doing very well.  “For Lego, it is crucial that they are supporting their audiences who are ...

It’s been almost a month since COVID-19 made the America stay at home. A lot has changed in the past month: more virtual experiences are usurping the real life in-person experiences; E-commerce and home delivery have filled the void left by closed brick and mortar stores; streaming video has rounded up the audience from its cinema competition. The questions is, when the crisis passes, will people revert to their prior ways, or will some of the crisis-induced behaviors persist? How will this recovery differ from prior recoveries? These are the questions every marketers are asking. On April 23, The ARF brought researchers from various institutions to share their views on these questions throughout their Virtual Town Hall Series: What Behaviors Will Stay After the Crisis Passes.   The speaker Claire Tinker is the Principal from ESL Insights. She has a career in technology services where her responsibilities included operational support and utilizing metrics to improve operational perf...

In today's fast-paced and constantly evolving retail industry, it's important to keep up with the latest trends and developments. I was lucky enough to attend PSFK's annual Retail innovation week 2021 and listen to experts talk about it. Especially the fastest growing e-commerce trend. One of the most critical factors that businesses have to consider when it comes to online shopping is the ease of doing business. For retailers struggling with technology issues, Coulter Lewis, who owns the gardening company Sunday, for example, advises investing in new equipment.     Benjamin Kaufman, believes that every child should have an experience that is fun and interactive. That is why he founded Camp, a store that aims to provide a variety of fun and interactive activities for the whole family. E-commerce is becoming more social, with companies like Amazon integrating it into events and birthday parties. "We integrated e-commerce with birthday parties, interactive videos for all...

The COVID-19 Difference: In this Town Hall, Cliff Young and Trevor Tompson show how Americans are faring in the current COVID-19 pandemic. Both compared current attitudes with other major American events including, 9-11, the Kennedy assassination, Hurricane Sandy, and the Great Recession to see if there are similar sentiments. The major takeaway I had is that the difference between this pandemic and previous significant events is social isolation. Before, despite the hardships, we were able to interact with family and friends to help curb the event’s impacts on mental health. But with COVID-19, we have to distance from each other and be social through other means like social media and phone conversations. This is contributing to higher levels of anxiety and worry amongst the sample polled. “Friends and family were cited most frequently as the source people turned to for help! With that, the need for people to self-isolate in the current crisis may make it harder for people to get the h...

Video is now one of the most popular ways for marketing, it helps both customer and sales success. Today's conference is to help marketers to create and use video in exceptional ways to truly connect with the audience, earn their trust and motivate them to share stories, engage with the brand and love the brand. In this conference, Renee Teeley talked about different funnel stages and personas align your personal brand and video work with your business and brand. She said, "develop an influencer strategy to build credibility for your business and build trust with video, especially live video.” As we all know, in order to attract new business and gain new audiences we should build trust and credibility. People like to do business with people they know, like and trust. People also like to follow influencers who show their real personality and unique style. Secondly, she pointed out “use data to change your strategy and repurpose content and turn video engagement into business re...

 Hosted by: The Advertising Research Foundation  Since 1936 ARF has been providing unbiased quality in research on advertising, media and marketing. Over 400 companies have utilized ARF for their knowledge, unifying standards and best practices.  About the Event:  In partnership with Kantar, ARF shared a newly developed best-in-class framework of Brand Purpose, which could be used to shape, guide and evaluate purpose campaigns even in the context of the evolving COVID-19 news environment. “The only certainty brands face as they grapple with two drivers of uncertainty — a pandemic and recession — is the need to adjust their marketing and communications strategies. considered reliable and accurate can create a halo of trust that benefits brand advertisers.” Moderators:  Sarah Capers Head of Brand, North America, Kantar J. Walker Smith Chief Knowledge Officer, Brand & Marketing, Kantar Paul Donato Chief Research Officer, ARF Pandemics Politics and Business: Clo...