The 2017 ARF Annual Conference


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The Shift in African Storytelling

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As part of the Social Media Week 2015, the NYU Kimmel Center hosted a panel discussion on the topic “The Seismic Shift in African Storytelling in 140 Characters or less”. An opportunity to discuss issues, benefits and challenges pertaining to the explosion of social media on the African continent.   In a friendly atmosphere, a panel of five African social media activists was invited to discuss the matter with a dozen of media and communications professionals with a solid knowledge of communication issues on the continent. It is for this reason that I was invited. Significant disparities in the sub-Saharan region In less than a decade, Africa -especially the sub-Saharan region- has gone from being largely unconnected to the internet to having millions of people using it. The entire panel agreed on the conclusion that this key change has created two kinds of Sub-Saharan Africans in terms of media and communications: the haves and the have-nots . Until...
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How Tomorrow Came Today & The Future of Work | Jose De Jesus Alvarado Silva

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This year’s Advertising Week 2020 was the prime reflection of how our world works today. Expanding all across the world with presentations from speakers in the U.S., Europe, Latin America, and Asia even the current pandemic could not stop the best ideas coming together for an insight into the Marketing & Advertising industries. Among many themes available across the exciting speaker lineup, the main three that stood out significantly where what the pandemic meant for business, how its revolutionized work (potentially forever), and what to learn from it for the future.    Global Chief Marketing Officer for Restaurant Brands International, Fernando Machado, put it best by saying  “Covid-19 made tomorrow come today.”  In his presentation, Machado delves into how  “People have been thinking, in the future this is going to happen.” For example, “in the future, digital transactions are going to be much higher […but] with the pandemic, the future became now.” ...
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What exactly is a mental six pack?

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Location: General Assembly Date: Monday, February 1, 2016   The brain is a muscle just like all others in our body. You have to continuously work it, feed it, and surprise it with different exercises to reap any growth. Once you start treating it as such, and actively condition it for moments of adversity, you’ll have an improved sense of control, as you’re already primed and ready to handle it. This was highlighted during the General Assembly conference: "Get a Mental Six Pack."    Conference Description: “Anxiety, worry, beating yourself up... These are forms of mental fat -- redundant, unproductive thinking that slows you down. As a start-up entrepreneur operating in an environment of relentless change and uncertainty, mental fat is a luxury you can’t afford." This interactive program was presented by Renita Kalhorn, a mental toughness coach who mentors Navy SEAL candidates.  This conference emphasized three steps to a create a lean, agile mindse...
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