Sustainability as a Lifestyle: What it Means for Consumers & Brands


 How can the average person make sustainable and ethical decisions in his or her everyday life? What are brands’ responsibilities to make these decisions easier and more accessible for consumers? These were just a two of the many questions discussed at the " Sustainability as a Lifestyle: What it Means for Consumers & Brands" conference. Guest got the chance to hear a panel of communication professionals discuss how an average person can make can make sustainable and ethical decisions in their everyday life.
I found this conference interesting because it aligned with my law and ethics class I am taking this semester. I found a lot of materials that we discussed in class came up in discussion. During one part of the conversation, the panel explored how a person's morals and ethics can be challenged at their work place. There were a number of different scenarios thrown out and the audience also chimed in. This was my favorite part of the conference. Since the topic was one that I am currently studying, I hear my classmates views constantly. It was interesting to hear from different people.

 The panel was also very diverse in their answers. All from different corners of the field, I loved how each of their answers were not the same. They had difference stances and all stood by their opinions confidently and respectfully. 
  
The moderator, Molly Malloy, was engaging and entertaining. She staged questions that started controversy and dared the panel to dig deeper.

Popular posts from this blog

AdWeek 2018, 1 Year Later | William Howard

Image
I fully anticipated attending ADWeek 2018 as soon as I moved to New York. I did not expect AD Week 2018 to come to me. I was living on West 70th Street and AD Week 2018 was a short 3 minute walk from my bedroom, so I had the privilege of attending multiple sessions and dropping in and out as I saw fit, able to return home with ease. I attended sessions each day of ADWeek, but attended the majority on opening day. I wanted to get a wide perspective of the industry at that very moment, and was not disappointed. The first session I attended was hosted by Fer Machado, CMO of Burger King. I was sure to live tweet his session, as his focus was on the power of creativity for brands that are not the leader in their category. I left with a refreshed understanding and appreciation of risk, and the necessity of risk with regards to creativity, you cannot be a cautious creative. If your brand wants to stand out, you have to be willing to take creative risks, to get the attention your brand needs,
Read more

Brand Film Awards and Workshop 2020 | Starley J Sandez

Image
 The year 2020 has definitely been a game changer for our society and as a result of these changes, the 2020 Brand Film Awards and Workshop were broadcasted through a webinar event. The awards were transmitted live on May 7, 2020, by Campaign US and PRWeek US. The event highlighted the best brand films and showed three significant workshops with distinctive professionals from the production, communication, advertising and marketing industry.   Building Brand Love into Organic Creativity was the first workshop presented. The workshop was hosted by James Gregson, Head of Lego Social Studio and moderated by Lindsay Stain U.S. Editor for Campaign US. James spoke about how Lego has transitioned from the physical product and store to a more digital world that aligns with the changes that we are experiencing nowadays. He explained that Lego wanted to support their consumers who were facing the stress of lockdown by providing them with content that will inspire them to create at home. They cre
Read more

2020 Adobe MAX Conference | Shadiq Williams

Image
Session: “Smarter Social Storytelling | Gary Vee Interview” | linkedin.com/in/garyvaynerchuk/ Notable Quote: “Stay Agile: be ready to pivot … Be Human: focus on being empathetic … Serve: be of service to others … Play more: experiment; explore; worst thing to do is to not try new things” Gary is already so well known for this expertise in media strategy and his raw, unfiltered delivery, but this particular interview gave me a much stronger understanding of how he thinks and why his mind is so valuable. One of the most noteworthy things that Gary shed light on is how he is able to land on his insights that often feel near psychic. He explained that his main strategy is to study cycles of human habits in order to predict what should be expected in the future. The example that he gave was in response to why he so heavily advocates for collecting baseball cards. Gary’s explanation is that if you look into the generation that collected baseball cards, you will notice that they are now beco
Read more