CONFERENCE RECAPS

Immersive Storytelling Symposium (VR/AR)- A Future of Empathy & Experimentation Mark Arem 2/6/17 As I looked around the auditorium of the New School this morning, I was excited to learn more about the ins and outs of VR & AR technology, and how those technologies would bring the advertising industry to an entirely new level. Although I learned about interesting projects in the VR/AR space, the conference focused on the future of VR & AR, and how that future can impact our reality. The conference had a very academic feel to it, and it was a very lively conversation. For years of working in the ad industry, I’d heard that Virtual Reality and Augmented Reality were taking the industry by storm, and each medium presented a new and shiny future. Like eating a pastrami sandwich & Dr. Brown’s black cherry soda at Katz’s deli, I was told by numerous executives that VR & AR would be life changing. The panels were very interesting, and the first one showcase...

Last week, on October 30th, I had the pleasure to attend the conference, “Here Are All The Black People”, an annual multicultural creative career fair. The one-day event took place at the Times Center, and it gathered around 200 people, including students and professionals from the industry. The whole event, sponsored by “The One Club”, offered different activities and conferences, to meet and learn from top professionals of the advertising industry. This was a huge opportunity to learn, share ideas with people with similar interests, network with creative professionals from the best advertising agencies in the world, and even to show them my work and portfolio. The event started early in the morning around 8:00 am. As soon as we got there we could enjoy an amazing breakfast in the lobby and we could start networking. During the first session of the conference we could meet Franchesca Ramsey, an American comedian, activist, television and YouTube actress, who has app...

Here Are All The Black People (HAATBP) A multicultural creative career fair September 30 th , 2016 When Advertising Matters-What advertising brings Moderator: Melanie Eversley, Reporter, Breaking News, Civil Rights, USA TODAY New York Bureau Speakers: Jimmy Smith , Founder and CCO, Amusement Park Entertainment Susie Nam , Chief Operating Officer, Droga5 Karina Wilsher , CEO & Partner, Anomaly Pippa Seichrist , Cofounder, Director of Innovation & Development, Miami Ad School Mike Lescarbeau , Chief Executive Officer, Carmichael Lynch Last week I was glad to attend ing the creative career fair from The One Club’s Here Are All The Black People (HAATBP) . This is a one-day event provides students, recent graduates and creative professionals who are interested in exploring careers in advertising and design the opportunity to showcase their talent to top agencies in the industry. In a media and communication driven industry, what responsibiliti...

HEINEKEN: Looking back to go forward By Enmanuel Vargas On Wednesday September 28 th , at the Bing Stage during the 2016 Advertising Week took place the conference “Looking back to go Forward” by Ralph Rijks, the Heineken USA Senior Vice president of Marketing. Rijks is an expert and have occupied supervision and management positions across different roles as regional and local coordination of marketing in retail stores, brand activation and others scenarios which have brought him the knowledge and the expertise needed to apply it in national’s markets as he is doing now in the VP level of Heineken US. He has been working as Brand Manager and as a Regional Marketing Manager for the Heineken brand and also for others beverage and food brands as PepsiCo and Jacobs Douwe Egberts. Usually, we see brands positioned in such as great place in the consumer’s mind at worldwide level but we don’t imagine how many years and how big has been the marketing effort ...